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Andrea Lori's work experience includes being the CEO and Co-Founder of Emotiva, a deep tech AI company focused on emotions recognition. Andrea utilized computer vision and machine learning algorithms to analyze real-time people's emotional responses. Andrea also founded Andrea Lori Consulting, a management consulting company that operated in luxury markets, providing services in strategic management, corporate finance, marketing, branding, and international sales development. Andrea has also held positions such as Sales & Marketing Director at Continental Real Estate, Chief Marketing Officer at Baglietto Group, Sales & Marketing Director at Camuzzi Group - Agorarte, and Marketing Manager at Gualtiero Marchesi Group. Andrea also worked as a Partner at SOCORA Management Consulting.

Andrea Lori has an Economics Degree from Università Cattolica del Sacro Cuore. Additionally, they have a Master of Business Administration (MBA) from EBS - European Business School of Dublin/Milan. Andrea also holds several certifications, including Innovation Manager from MANAGERITALIA obtained in October 2019, EEP Experienced Executive Professional from MANAGERITALIA obtained in July 2016, and YouManager from CFMT - Centro di Formazione Management del Terziario obtained in 2012.