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Mark Rickard is the Founder and Executive Producer of Virtuality®, an immersive content creation and distribution studio specializing in cinematic XR and IP-based transmedia. Additionally, Rickard serves as a Producer and Owner at Creative Freedom, a partner of an independent production company engaged in developing feature films and television content. Rickard has also held various consultant, producer, and leadership roles in the XR industry and is a member of several prestigious organizations including the Producers Guild of America and the Academy of Television Arts & Sciences.