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Khalik Sherrif has well over 25 years of extensive media sales experience. He enjoyed a successful career in the radio industry – occupying various roles at Radio Lotus (re-branded Lotus FM under his tenure) and then at the broader SABC Radio group – where he eventually became National Sales Manager. He later worked as the National Sales Manager of Multichoice SA, before joining the eMedia Group in 2002 as the Sales and Trade Marketing Director. He became the Group’s Chief Commercial Officer in 2008.