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Pedro Cañas is a seasoned financial analyst and music industry professional with expertise in financial planning, digital advertising, and artist relations. Currently serving as a Senior Analyst for Financial Planning & Analysis at EMC Presents since February 2024, Cañas contributes to an innovative partnership in live entertainment. As the founder and A&R of Midtown House LLC since January 2020, Cañas successfully operates a niche electronic music label that has achieved over 3.5 million streams on Spotify and maintains a diverse catalog of over 60 artists. Prior experience includes a Senior Financial Analyst role at Sony Music Entertainment and a Coordinator position in Global Digital Advertising. Cañas holds a Bachelor's degree in Music Business from New York University and a Master of Science in Banking and Finance - Digital Banking from ZHAW School of Management and Law.