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Ali Manzuri currently serves as Senior Operation & Business Development at Embracer Freemode since September 2022, focusing on classic/retro gaming, IP, publishing/distribution, and e-commerce. Previously, Ali held the position of Business Development and Publishing at Clear River Games, an Embracer Group company, since May 2019, and was involved in product and business development at Game Outlet Europe AB from 2004 to 2021. Ali's experience also includes roles such as Senior Key Account Manager for International Sales at Game Stores Group Sweden AB (2013-2015) and Purchasing Category Manager for Merchandise and Retro. Additional roles include Manager/Buyer at TV-Spelsbörsen Stockholm (2002-2004) and Co-Founder of Xtreme Gaming/Speldirekt (1996-2002), an independent video game retailer and online shop. Ali completed education at Tingvalla from 1992 to 1995.