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Krista Vriend has extensive experience in marketing and communications. Krista started their career as a Marketing Manager at Synergy Asset Management, where they developed national and regional sales campaigns. Krista then worked at Dundee Wealth Management as a Senior Brand Manager, focusing on overall brand assessment and evolution. At Vancity, they served as VP of Marketing & Communications for Inhance Investment Management, leading brand development and marketing activities.

Krista Vriend then joined Scotiabank in various roles, including Director of GWI Marketing, Global Insurance and International Wealth & Asset Management, where they were responsible for global brand platforms and new product launches. Krista also oversaw media planning and creative execution.

Krista later worked at The Stronach Group as Vice President of Marketing & Customer Experience, where they developed a new brand and customer experience model for the organization's US operations.

Before their current role as Vice President of Marketing & Communications at Embark Student Corp., they were the Senior Director of Marketing & Stakeholder Relations at CAPREIT, where they led all external facing marketing and communications initiatives.

Overall, Krista Vriend has a diverse background in marketing, brand development, and communications across various industries.

Krista Vriend attended Mount Allison University from 1993 to 1997, where they obtained their Bachelor of Commerce degree with a focus in Economics, Marketing, and International Studies. Krista also received a certification in Data Analytic Management from the Smith School of Business at Queen's University in 2017.