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Betty Lee currently serves as the Sales and Marketing Coordinator at Embarcadero Media Foundation, where notable achievements include managing the production of a comprehensive briefing kit and e-blast recaps that enhanced client retention by 22% within six months. Previously, Betty held the position of Marketing Communications Coordinator at Silk Road Medical, Inc., where the launch of marketing materials on a new Shopify platform led to a 90% cost reduction for API integration. Betty's marketing experience also encompasses roles at SJSU Spartan Recreation, SJSU Marketing Association, and the Institute of Management Accountants, among others. Betty holds a Bachelor of Business Administration in Marketing from San Jose State University and has completed a summer program in Fashion Merchandising at the Academy of Art University.