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Nic Magbanua has over 15 years of experience in marketing, partnerships, and operations. From 2020 to present, they have been the Marketing Director and Marketing & Partnerships Manager at Embarc, where they own consumer-facing marketing and marketing operations, developed a customer lifecycle marketing model and digital loyalty program, tracks monthly performance, and partners with the Chief Brand Officer on GTM strategies and creative development for omnichannel marketing campaigns. From 2018 to 2020, they were the Marketing Manager, Field Marketing Manager, and Marketing Coordinator at NUG, where they owned positioning and messaging for new products, product launches, and creative development, partnered with the Sales Director to grow partnerships with key B2B accounts, and managed editorial calendar, digital content, sales collateral, advertisements, and promotional assets. From 2005 to 2018, they were the Panic City, where they built a 136k social following through content marketing, building relationships with industry stakeholders, and cross-promotion through collaborations, produced for Maroon 5, Pitbull, Chris Brown, Diplo, Steve Aoki, Tori Kelly, Tove Lo, and more, and self-managed bookings, touring, and marketing with an average of 100 shows per year in major cities across North America and Asia.

Nic Magbanua's education history includes a Bachelor's degree in Marketing and Operations and Resource Management from Cal State East Bay- College of Business & Economics, obtained between 2005 and 2008. Additionally, Nic obtained a High School Diploma from James Logan High School between 1999 and 2003. Nic has also obtained a number of certifications from various institutions, including Coursera | Google, Google, Wharton Online, HubSpot Academy, and Headset. The most recent certifications were obtained in March 2022, while the earliest certification was obtained in July 2020.