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Yory Wurmser is a seasoned analyst with extensive experience in technology, advertising, and media. Currently serving as Principal Analyst and Team Lead in Advertising, Media, and Technology at EMARKETER since December 2023, Yory previously held the position of Principal Analyst at Insider Intelligence since January 2021, leading a focus on mobile behavior and technology policy. Earlier roles include Analyst at EMARKETER, Director of Marketing & Media Insights at The Direct Marketing Association, Vice President of Operations at Swiss Consulting Group, and Consultant at the Center on International Cooperation. Yory's career began with scriptwriting for CBS News Productions. Academic credentials include a Ph.D. and M.I.A. in Political Science from Columbia University, and a BA in International Studies from The Johns Hopkins University.