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Beth Negus Viveiros is a seasoned content professional with extensive experience in B2B and B2C marketing communications. Currently serving as a Senior Copywriter at EMARKETER, Beth's freelance work as a Content Specialist showcases contributions to various publications, including New England Psychologist and BevNET. Previous roles include Senior B2B Content Strategist at Bredin, where Beth produced articles and research geared toward small and medium-sized businesses, and Managing Editor positions at Access Intelligence and Penton Business Media, overseeing editorial content in the martech and direct marketing sectors. Beth's career commenced as an Associate Editor at DM News, leading to key editorial roles, including Executive Editor at Direct Magazine, highlighting a strong expertise in content strategy and management. Beth holds a BA in English-Writing from the University of Massachusetts Dartmouth.