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Xavier Guien currently serves as the Directeur communication & digital at Elora since August 2016, leading the transformation of digital marketing strategies and communication to enhance the brand's position in the European ready-to-wear market. With a comprehensive approach, Xavier oversees the marketing and communication team to amplify brand visibility. Previous experience includes roles as a Responsable Marketing and Responsable Web Marketing, focusing on online campaigns and digital content creation. Xavier's freelance work as a Chef de Projet Web spanned from September 2014 to December 2019. Prior to that, Xavier worked at Creative IT as a Développeur Front-End from September 2013 to August 2016, and began a professional journey with an interim position while completing studies. Educational qualifications include a Master in Stratégie Digitale and degrees in web and application development.