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Marcos Gómez Lamela currently serves as Director de Servicios a Cliente and Innovation Hub Leader at ELOGIA (Viko Group) since November 2018, where responsibilities include overseeing product direction and managing the Data&Tech team. Previously, Marcos held the position of Performance Manager at PULL&BEAR, focusing on international paid media strategies. Marcos's extensive experience at ELOGIA dates back to 2008, progressing from roles such as Paid Media Director and Outbound Marketing Director to SEM Manager and Senior SEM Optimizer. Early career includes positions as Online Media Planner at kiron and Assistant Media Planner at COPE. Marcos holds a Master's in Commercial Management and Marketing from Instituto Madrileño de Formación and a Bachelor's in Advertising and Public Relations from Vigo University.