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Celeste Cheong has extensive work experience in brand consultancy and management. Celeste currently serves as the Managing Director at Elmwood Brand Consultancy since November 2021. Prior to this, Celeste was the Managing Director at Holmes & Marchant, which later merged with Elmwood. Celeste also held roles as General Manager and Group Account Director at Holmes & Marchant. Before that, Celeste worked as a Client Manager at The Brand Union and as a Brand Programme Manager and Executive at The Bonsey Design Partnership. Celeste began their career as a Research Assistant at Singapore Management University and as a Corporate Communications Executive at PR Communications Pte Ltd.

Celeste Cheong pursued a degree in Business Management with a focus on Corporate Communication and Marketing at Singapore Management University.