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Edward Floydd is an experienced legal professional who currently serves as the Commercial Director at ELLVEE. Prior to their current role, Edward held positions such as Head of Commercial Legal Affairs at the Fédération Internationale de l'Automobile (FIA) and Senior Vice President and Head of Legal Affairs at Sportfive International. Edward also has extensive experience from their time at ESPN STAR Sports, World Sport Group, and Kennedys. Edward holds a BA in Law & Social Anthropology from The London School of Economics and Political Science and a Diploma in Legal Practice from The University of Law.