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Jonas Ek is a seasoned business professional with extensive experience in retail management. Since January 2010, Jonas has served as the Business Area Manager for Home at ELLOS GROUP, overseeing the home department's operations across Sweden, Norway, Finland, and Denmark, as well as the Ellos Home Store in major cities. Key responsibilities include developing the home assortment and driving sales strategies. Prior to this role, Jonas was the Owner and CEO of Mio Gamlestaden from September 1986 to August 2009, managing a family-owned business that was established in 1956. In this position, Jonas focused on sales, marketing, and human resources, successfully relocating the store in 1996 to Gamlestaden. Educationally, Jonas attended Katrinelunds Gymnasiet from 1982 to 1985.