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William Tickner is a dynamic professional with extensive experience in the sports and retail industries. As the Director of ALLWINTER Snowboarding since January 2016, William designed and launched the award-winning PowDaze, a modular snowboard attachment. William is also the Founder of myhandle.bar, where a successful Kickstarter campaign raised 400% funding for a unique curling device for handlebar moustaches. In addition, a part-time role as a Sales Assistant at Ellis Brigham Mountain Sports enhances William's expertise in outdoor gear and retail. Previous internships at Puma SE and Nike EMEA provided valuable insights into footwear product development, underscoring William's technical skills and industry knowledge. William earned a Bachelor’s Degree in Sports Technology from Loughborough University, a testament to a strong academic foundation.