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Leonardo P. is an experienced professional currently serving as an Analista de Experiência do Consumidor II at Elife since January 2021, where responsibilities include managing social CRM teams, handling major client accounts such as PepsiCo and Honda, developing strategic performance reports, and conducting consumer behavior studies. Prior to this role, Leonardo held the position of Analista de CX, focusing on consumer engagement through social media and crisis management. Earlier experience includes a tenure as a Jovem Aprendiz at Coca-Cola FEMSA, where tasks involved organizing documentation and facilitating third-party access. Leonardo possesses a Bachelor's degree in Advertising and a current enrollment in a graduate program in Digital Communication at Universidade Anhembi Morumbi.