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Jorge Herrero Vicario is an experienced professional in business development, marketing, and consulting with a strong background in the advertising and digital marketing sectors. Currently, Jorge serves as the Head of New Business at Buzzmonitor.es and Elife, overseeing business development and customer success initiatives. Also, Jorge is an Associate Professor at IED Madrid, teaching Social Media modules within the Master's program in Communication and Marketing Management. Previously, Jorge held various strategic roles, including International Advertising Consultant at SCOPEN and Branding Consultant at McCANN WORLDGROUP Spain, contributing to numerous high-profile accounts and projects. Education credentials include a Bachelor's degree in Business Administration from City, University of London, and multiple master's degrees in Marketing and Business Consulting from prestigious institutions.