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Eli Coen serves as the CEO of Lero, a position held since December 2021, where the focus is on driving profitable growth for brands across major marketplaces such as Amazon, Walmart, eBay, and Wayfair. Previously, Eli Coen was the CEO and Founder of EliCommerce from November 2015 until its acquisition by Lero in December 2021, and additionally manages Halo Law since January 2016. Eli Coen has a proven track record of successfully growing six-figure brands into eight-figure companies through effective scaling on the Amazon marketplace.