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Mariano Ureta is a seasoned Product Manager with extensive experience in creating and managing digital products across various industries. Currently serving at eLibro since February 2022, Mariano is accountable for the development of digital products and the definition of key performance metrics. Previously, at Europcar, Mariano defined product roadmaps and strategies to align with business objectives from November 2019 to February 2022. As a Senior Product Owner at Despegar.com from October 2015 to October 2019, Mariano led the design and implementation of a CRM system to enhance commercial management and user experience. Earlier experience as a Product Owner at Emergencias SA from May 2011 to October 2015 involved user story development and value assessment. Educational credentials include an MBA from Universidad de Palermo, a degree in Industrial Engineering from Universidad Tecnológica Nacional, and various certifications in technology and data science.