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Before working in marketing, Lauren served as a lab technician at a research institute in Orangeburg, New York. As a result, Lauren is a natural experimenter — a pivotal trait for any marketer.

Because the art of media planning requires an analytical mind, her scientific background helps to support the paid media team and optimize ads so the desired demographic is reached for each client.

Aside from her role as a digital analyst, Lauren is also an avid soccer player. Her talent on the field even earned her a scholarship to the Dominican College of Blauvelt, where she studied biology.

As she continues to hone her skills in digital media strategy, Lauren is eager to see her career develop alongside her colleagues and help businesses expand their brand.