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Tara Mark is a seasoned marketing professional with extensive experience in B2B digital marketing and growth strategies, particularly within the SaaS industry. Currently serving as B2B Senior Digital Marketing Director at Elevance Health, Tara has held significant positions such as Sr Director of Growth Marketing at iQuanti, Inc. and Head of Marketing B2B at TVSquared. Previous roles also include Head of Marketing for both B2B and B2C at Hornblower Cruises & Events and various marketing leadership positions at Verisk Analytics, where responsibilities encompassed marketing project management. Tara holds a Bachelor of Arts in Psychology and Sociology from Franklin Pierce University, earned between 1995 and 1999.