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Marcelo Pacheco has a diverse work experience spanning over several decades. Marcelo'smost recent position was as the Chief Sales Officer (CSO) at Eletromidia, a leading OOH company in Brazil. In this role, they were responsible for accelerating the digitalization of assets, developing the Eletromidia Ads platform, and exceeding revenue expectations. Marcelo also spearheaded geographic expansion and implemented a new go-to-market strategy. Prior to this, Pacheco served as the Vice President of Sales and Innovation at Warner Bros. Discovery, where they focused on growing and expanding the company's business in sports, entertainment, and digital assets. Marcelo also played a crucial role in negotiating the broadcast of the Warner Play program on free-to-air TV. Previously, Pacheco held the position of Senior Vice President at Grupo RBS, where they oversaw market relationships, sales, and commercial operations. Marcelo also served as a Group Lead - Business Director at Meta, where they were responsible for sales in various platforms, including Facebook, Instagram, and Messenger. Pacheco has also held significant positions at ESPN, Editora Abril S.A., Unibanco, and NEC Corporation, where they gained experience in marketing, sales, innovation, and management.

Marcelo Pacheco has a Bachelor's degree in Electronic Engineering from Centro Universitário do Instituto Mauá de Tecnologia. Marcelo also has a post-graduate degree in Marketing from ESPM Escola Superior de Propaganda e Marketing and a GVPec in Strategic Management of Business from FGV - Fundação Getulio Vargas. Additionally, they have pursued innovation strategy studies at Stanford University.