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Omer Latif is a seasoned executive with extensive experience in the media and investment banking sectors. Currently serving as CEO of Elemental TV since 2020, Omer leads the VISTA platform for Streaming TV, enhancing CTV monetization through advanced management functionalities. Omer also holds the position of President at Audience Media TV, which specializes in Free Ad Supported TV, with a global presence in engineering and R&D. Prior to these roles, Omer worked at Answer Media and founded BPO Solutions, where a proprietary monetization platform was developed. Omer's investment banking experience includes significant roles at Lehman Brothers and Citi, focusing on strategic advisory for Internet companies. Omer holds a Product Management Certificate from Product School and a BA in Economics/Econometrics from UC Irvine.