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Richard Townsend is a seasoned professional with extensive experience in product management, business development, and marketing across various industries, including advanced manufacturing and consumer electronics. Currently serving as the Commercial Lead for Friction Stir Welding at Element Six since October 2014, Richard has contributed to significant advancements in PCBN tools, showcasing the capability to enhance weld integrity and efficiency in diverse applications such as steel pipelines, shipbuilding, and aerospace. Prior roles include Distributor Manager for the Americas and India, and multiple product management positions focused on PCD synthetic diamond cutting tools, with a proven track record of driving growth and achieving multimillion-pound sales. Richard's earlier experience includes leadership roles at Polymer Group Inc, MacDermid Autotype, and various marketing management positions, all underpinned by strong academic credentials in marketing and business from the University of Staffordshire.