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Martina Melida is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as the Head of Marketing and Communication at ELEKTRON AG since March 2022, Martina also operates as a Freelance Marketing Consultant and Project Manager at Mintasy GmbH since June 2019, specializing in performance-driven marketing concepts and digital campaign strategies. Prior roles include Marketing Manager B2B at Sunrise UPC GmbH, strategic marketing at ipt Innovation Process Technology, and Campaign & Business Development Manager at Oswald. Additionally, Martina has a strong background in cross-media dialogue marketing from tenure at pinkup Dialogmarketing AG, where responsibilities spanned strategy to execution. Educational qualifications include certifications in online and mobile marketing communication, and extensive training in marketing from respected institutions.