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Rob has long practical experience in many different aspects of the audiovisual industry. After completing an electronics apprenticeship with Electrosonic, he gained engineering and project management experience working on many of the company's global projects in the museum, visitor center and theme park sectors. Rob uses his wide-ranging engineering and design experience to develop solutions that represent a realistic, practical approach to a creative challenge. He works closely with producers and exhibition designers to advise them on the most appropriate technologies for their vision, using a fusion of architecture, storytelling, and technology. He also ensures that the solution will work reliably long into the future with minimal maintenance.