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Dave Cull is an experienced business development professional with a robust background in the printing and ink industry. Currently serving as Business Development Manager at EFI since June 2021, Dave previously held the position of Digital Business Development Manager for Fujifilm UK Ltd, where efforts focused on high-end ink jet equipment solutions. Earlier roles include Regional Sales Manager at Fujifilm Sericol, where leadership led to significant market share growth in traditional screen printing inks, and Technical Sales Representative, focusing on territory gains for screen printing products. Dave's career commenced as a Screen Printer at Spriggs Screen Print Ltd, progressing to Training Manager at Autotype International Ltd, where product training was provided globally.