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Daire McCormack is a seasoned analytics professional with extensive experience across multiple industries, currently serving as a Senior Analytics Manager at Electronic Arts since February 2023. Prior to this role, Daire worked at Amazon as an Analytics Manager, where agile operating processes were developed to double the team size and enhance team capabilities. Daire's experience at British Airways spanned several positions, including Commercial Analytics & Insights Manager, where strategies during the COVID-19 pandemic were developed and implemented, leading to significant revenue growth, as well as roles focused on innovative pricing strategies and actionable insights. Previous positions also include roles at SAS, CityJet, and J.P. Morgan, emphasizing performance analysis and business intelligence. Daire holds multiple degrees from Trinity College Dublin in Civil Engineering and Mathematics, complemented by further education in Financial Services from the Institute of Bankers Ireland.