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Brian Baron is an experienced executive in data and analytics with a robust background in various prominent companies. Currently serving as Vice President of Data & Analytics at Electronic Arts since 2020, Brian also holds the position of Vice President for EA Sports Analytics. Prior to EA, Brian was the Vice President of Omni Channel Analytics at Tailored Brands, Inc. From 2013 to 2018, Brian was with Nike, where roles included Senior Director of North America Integrated Knowledge and Director of Global Retail Intelligence, focusing on analytics and business intelligence across multiple regions. Earlier positions include Director of Business Analytics at Edmunds.com, Analytics Manager at Toyota Financial Services, and Senior Financial Analyst at American Medical Response. Brian's academic credentials include an MBA in Finance from UCLA, an MS in Mechanical Engineering from the Georgia Institute of Technology, and a Bachelor of Science in Mathematics from Morehouse College.