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Marianna Nikoghosyan is an experienced professional currently serving as the CRM & Analytics Manager at Electromaps since June 2022, where responsibilities include driving customer engagement and managing communication across multiple channels. Marianna also co-founded and presides over the Nairi Archery Club NGO, aiming to foster youth participation in archery in Armenia. Previously, Marianna held the position of Program Marketing Head for the USAID "My Armenia" Program at the Smithsonian Institution, overseeing marketing efforts and training for beneficiaries. Other notable roles include CRM & Retention Manager at Euroflorist and CRM Officer at Philips, complemented by earlier positions in PR and marketing. Marianna's academic credentials include multiple Master's degrees in Information Management, Economics, Business Administration, and Public Administration.