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William Helouani is a seasoned professional with extensive experience in digital products and IT management, currently serving as the Digital Products & Data Director for Latin America at Electrolux Group since February 2021. In this role, William oversees technology strategy across Commercial & Consumer Journey domains, leading a multidisciplinary team focused on IT architecture, digital innovation, and e-commerce. Prior to Electrolux, William spent nearly 14 years at Essilor, advancing through various roles including LatAm Digital Transformation & Innovation IT Manager and Head of E-commerce, where responsibilities encompassed digital strategy, e-commerce services, and customer experience. William holds multiple advanced degrees, including a Master’s in IT Competitive Management from FGV and an MBA in Finance from Ibmec, underscoring a robust educational foundation in technology and business management.