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Annetta Lust is an experienced leader in business development and digital transformation, currently serving as the Director of Business Development & Digital Transformation at Electrolux Professional Group since January 2025. Previously, Annetta held the position of Global Corporate Accounts Director at Ecolab, where responsibilities included managing sales activities and developing strategic initiatives for the Long-Term Care Segment in Europe. At CWS Group, Annetta was the Head of Digital Business Solutions, focusing on the digitalization strategy for the Hygiene Division. Annetta's career also includes significant roles at GOJO Industries, wherein strategic product development and global business management were prioritized, alongside project management positions that involved cross-functional team leadership. Annetta's educational background encompasses a Master of Business Administration and various specialized courses in business models and service management.