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Ana Laura Marquez Ledezma is currently serving as the Global Sr. Manager of Consumer Insights at Electrolit USA since July 2023. Previous experience includes the role of Business Intelligence Manager at Mezcal Amarás, where responsibilities involved analytics and insights for Mexico and the USA from November 2020 to June 2023. Ana Laura has also worked as a Market Intelligence Manager at Pfizer, focusing on analytics and reporting for consumer and competition from September 2019 to March 2020. Prior to that, at HEINEKEN MÉXICO, Ana Laura was the Consumer Marketing Insights Equity & Digital Leader, overseeing equity tracking and strategic analysis from April 2018 to September 2019. A significant tenure at The Coca-Cola Company spanned from September 2010 to January 2018, with various managerial roles in consumer marketing insights. Ana Laura began professional career as an Associate in Consumer Insights at Kraft Foods from August 2007 to August 2010. Ana Laura holds a degree in Marketing from Universidad Panamericana, completed in 2007.