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Alison O'Keeffe is a skilled UX/UI Engineer at ESB's Digital Factory, contributing since December 2022, and brings a diverse background in finance and analysis from prior roles at ESB where responsibilities included being a Finance Business Partner and Governance Manager, as well as a Senior Commercial Analyst. Alison's earlier experience encompasses financial analysis at Electric Ireland and an Assistant Manager position at Price Waterhouse Coopers, where oversight of audit teams and financial reporting were key functions. Educational qualifications include a Diploma in Full Stack Software Development from Code Institute and a Master of Accounting from UCD Michael Smurfit Graduate Business School, complemented by a Bachelor of Commerce degree from University College Dublin and Chartered Accountants training.