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Aaron Mentele is the current CEO at Electric Pulp. Aaron has also previously worked as the Online Manager at Argus Leader from August 1997 to August 2000. There, they were in charge of Gannett New Media and Classified Ventures.

Aaron Mentele's educational career includes a degree in architecture from the University of Minnesota and degrees in art and biology from the University of South Dakota. Aaron also has certification from Google in Google Ads - Measurement Certification, Google Ads Display Certification, Google Ads Search Certification, Google Analytics Individual Qualification, and Google Shopping Ads Certification. In addition, they have certification from Shopify Partners in Shopify Business Fundamentals and Shopify Theme Development.

Some individuals on their team include Heather Kramer - Office Manager, Stefan Hartwig - Founder & Chief Creative Officer, and Wendy Johnson - Director, Client Services.