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Laura Rodríguez is a skilled professional in conversion rate optimization (CRO) and digital marketing with extensive experience. Currently, Laura serves as the Responsable de optimización y conversión at elDiario.es since February 2023. Prior to this role, Laura worked as an Especialista en CRO at Leroy Merlin - España, focusing on online conversion improvement through behavioral analysis and CRO strategies. Additional experience includes positions at Save the Children España and ACNUR Comité español, where Laura specialized in digital analytics, ROI analysis, and content creation. Laura's earlier career featured roles at The Cocktail, EBP Informatique, RTPA, Goodwill Comunicación, and Cadena COPE, enhancing expertise in web analytics, digital marketing, and content production. Laura holds degrees in Comunicación Audiovisual from Universidad Carlos III de Madrid and Publicidad y Relaciones Públicas from Universidad de Valladolid.