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Esra Tuğba Tatlı is an experienced Senior Digital Marketing Manager currently at ELCA Informatique SA / ELCA Informatik AG since April 2020, and previously held the same title at Sarenza from November 2015 to February 2020, where responsibilities included defining marketing strategies, project management across multiple countries, and leading a team of eight. Earlier roles at Sarenza encompassed Onsite Marketing & CRM Area Manager and Onsite Marketing & CRM Executive for Switzerland. Esra's professional journey includes positions such as Country Expert at SNECI, Merchandise Planning & Distribution Manager at Lola Retail, Project Management and Public Relations Officer for the Pekinel Foundation, and Operations Officer at Vialtis/International Road Transport Union. Esra holds a Master’s Degree in International Affairs and Intercultural Negotiation from Université Paris Nanterre and a Master’s Degree in International Economics and Business Studies from Universität Innsbruck, supplemented by an Erasmus exchange program at Maastricht University.