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Geoff Davies currently serves as the Regional Vice President for Commercial and Enterprise Sales at Elastic, starting in January 2024, focusing on search-powered solutions that enhance organizational efficiency and security. Prior to this role, Geoff was the Head of APAC at Planhat and spent over a decade at ServiceNow, where significant achievements included scaling annual business from $40 million to over $80 million in three years and successfully launching multiple new products. Earlier experience includes positions at Hewlett-Packard, Opsware, InfoVista, Esphion, 3Com, and Foundry Networks, marked by consistent accomplishments in new business sales and market expansion.