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Alena Fereday is an experienced professional in solutions architecture and engineering, currently serving as a Senior Solutions Architect at Elastic since April 2024. Previously, Alena held the position of Senior Solutions Engineer at Confluent and at DocuSign, specializing in enterprise solutions. Alena's career includes significant roles at Salesforce, where responsibilities encompassed leading solution engineering for the Experience (Community) Cloud and engaging in extensive discovery sessions to address business challenges. Alena's earlier experience includes senior roles at Object Synergy and Dialog Information Technology, focusing on CRM design and implementation. With a solid educational background, Alena holds an MBA from Macquarie Graduate School of Management, along with master's degrees in Software Design and Development from Peter the Great St. Petersburg Polytechnic University and St. Petersburg State Polytechnic University.