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Karl Resurreccion, MMC, serves as a Senior Digital Marketing Specialist and Brand Lead for OTC Pet Health at Elanco, overseeing brands such as Bayopet, Advantix, and Kiltix since August 2021. Responsibilities include managing marketing strategies, branding, and promotional campaigns while analyzing market trends and competitor activities. Prior experience includes roles at Cosmic Technologies Incorporated, where Karl led various digital launches and influencer marketing strategies, and positions at Hinge Inquirer and Karpos Multimedia, focusing on client needs, campaign performance, and project management. Karl holds a Master of Marketing Communications and a Bachelor of Arts in Communication Arts from De La Salle University.