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Rajeev (Bobby) Modi serves as executive vice president, U.S. Pet Health and Global Digital Transformation for Elanco. He joined the company in March 2022 and oversees Elanco’s veterinary sales, retail and e-commerce teams, as well as Pet Health marketing and global digital transformation team. Bobby and his team work closely with R&D, operations, and regulatory to prepare to launch the company’s late-stage pet health pipeline. He brings an extensive background in pet care, consumer packaged goods, digital and e-commerce, along with his focus on growing people and building teams.

Before joining Elanco, he served as vice president and general manager of Enhancers and Components at Conagra Brands where he was responsible for the company’s substantial grocery business. Previously, Bobby built and grew brands for companies like Procter & Gamble and J.M. Smucker. During his tenure at J.M. Smucker, he led the company’s pet portfolio transformation and marketing and had responsibility for the pet strategy and growth, e-commerce and innovation.

Bobby received his bachelor’s degree in chemical engineering from the University of Cincinnati and a master’s degree in Marketing, Management Strategy and Finance from Northwestern’s Kellogg School of Management.