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Carlos Garcia is a seasoned digital strategy manager and academic with extensive experience in monetization strategies and digital content creation. Currently serving as a Catedrático at Universidad del Rosario and Pontificia Universidad Javeriana, Carlos specializes in the Cátedra Empresas Periodísticas. Carlos's role as a digital strategy manager at Betr Media SAS involves optimizing monetization through platforms like YouTube and Facebook. Carlos has also provided consultancy on digital monetization to EL TIEMPO Casa Editorial and served as a digital consultant for the Superintendencia de Industria y Comercio, enhancing their online presence. With a background in digital audience development at Caracol Televisión, Carlos has held various leadership positions in digital content strategy and social media across multiple media outlets. Educationally, Carlos holds a Magíster en Periodismo y Comunicación Digital from Universidad de La Sabana and a Comunicador Social degree from Universidad del Cauca.