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Lou Rotell is currently the Director of Produce and Floral at El Rio Grande Latin Market. Prior to this role, Lou held positions such as Vice President of Sales and Marketing at Pro-Health, LLC and Director of Produce & Floral at C&S Wholesale Grocers. Lou has a background in driving sales, developing relationships with retail and wholesale communities, and overseeing procurement and sales of produce. Lou's experience includes working for companies like Blue Lake Citrus, Winn-Dixie, and C&S Wholesale Grocers, where Lou managed produce and floral departments, implemented sales strategies, and grew juice sales nationwide. Lou holds a Bachelor of Arts degree in Psychology from Marywood University.