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Iván Pérez Valverde is an experienced SEO and digital strategy professional currently serving as Head of SEO at EL PAÍS, where responsibilities include developing SEO and SMO strategies for EL PAÍS and the Prisa Editorial Platform. Additionally, Iván has contributed to academia as a guest professor at the Escuela de Periodismo UAM / EL PAÍS from 2009 to 2014. Previous roles include virtual tutoring at Universidad Oberta de Cataluña, mentoring in SEO/SMO at PRISA, and leading SEO efforts for PRISA's digital properties. With a robust educational background in Documentation and advanced digital skills, Iván continues to influence the digital landscape in journalism and communication.