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Stage Photographs

The photographer obtains the product and any necessary ancillary elements (such as mannequins or a backdrop) and sets up lighting for a photo shoot. Depending on the products involved, the shoot could be outdoors or indoors and take place in a studio or in the field.

Shoot Photographs

Once the necessary elements are in place, the product photographer takes a large volume of photos, seeking to present the product in an accurate and appealing way. This process can be quite static or involve models or changes to the staging.

Manage Post-Production

Photographers are often responsible for post-shoot procedures, including selecting the best photos and editing or cleaning up images. Photos also need to be cropped and prepared for use in a variety of marketing channels, such as magazines or catalogs, e-commerce websites, and mobile apps. The photographer may be responsible for supplying tags, captions, or metadata in some cases.