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Maria Goti has a diverse work experience in the media industry. Maria started as the Marketing Director at Diario El Correo in 1997 and later became the Managing Director of Internet CDO at El Correo Digital in 2000. In this role, they were responsible for the digital transformation and the creation of the news site www. Maria then joined EL CORREO as the Business Development and Innovation Director in 2013, where they identified and developed new business opportunities and built alliances with key partners. Later, they became the Managing Director of El Correo de Alava, where they were responsible for P&L, business development, strategy, marketing, and sales. Maria also worked on strategic planning, sponsorships, and served as the Institutional Representative in Alava.

Maria Goti has a Bachelor's degree in Business Administration and Economics from the Universidad de Deusto Business School. Maria also holds a Master of Science (M.Sc.) degree in Marketing from the University of Strathclyde. In 2019, Maria completed a program called "Elements of AI" in Artificial Intelligence at the University of Helsinki. The following year, they pursued studies in Entrepreneurship at The Wharton School, University of Pennsylvania. In 2020, Maria obtained certifications in "AI for everyone" from DeepLearning.AI and "Marketing Digital" from thePower. Additionally, Maria completed their high school education, Bachillerato, at Lauro Ikastola. In 2022, Maria participated in the "Programa Consejeras, Liderazgo Empresarial" at Esade.