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Primož Bric is an experienced professional with a diverse background in technology, project management, and customer engagement. Currently serving as the Innovation Ideas Coordinator at EKWB since August 2021, Primož focuses on forming multidisciplinary teams to enhance product prototypes, supervise intellectual property, and promote an innovation culture within the company. Prior roles include R&D Lab Technician at EKWB, Motorcycle Tour Leader for Adriatic Moto Tours since April 2013, and Head of Project Office at SIC Ljubljana, where responsibility involved enabling practical knowledge access and coordinating Erasmus+ projects. Previous experience as a Technical Consultant at Arnes involved a major WiFi implementation project in Slovenian schools, while roles at UniCredit Banka and Adria Airways Tehnika included IT and aircraft systems expertise. Educational qualifications include a degree in Information Technology and Security from the University of Maribor and an electrician certification from Srednja šola tehniških strok Šiška.