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Naila Mammadova is currently a Junior Insight Analyst at NielsenIQ since May 2024 and has been a Project Analyst at EKVITA since September 2020. In the role at EKVITA, Naila oversees project bids for global donors, collects and analyzes project data, generates data-driven reports, employs visualization tools, and evaluates stakeholder engagement. Naila served as a Project Coordinator for international projects, including the "Fostering Development of Local Tech Startups" funded by the Asian Development Bank. Previous experience includes a short tenure as a Junior Marketing Specialist at KPMG, where Naila focused on data quality assessment and internships as a Research Assistant at the Center for Economic and Social Development and an Event Organizer at Toyota Center Baku. Naila holds a Master's degree in Applied Economics from Beijing University of Technology and a Bachelor's degree in World Economics from Azerbaijan State University of Economics, along with an Erasmus Exchange program at Hacettepe University.