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Rianne Mulder is an experienced professional in demand generation and event management, currently serving as the Demand Generation Manager at Amity since May 2023. Prior roles include Events and Partnerships Manager at The Flexi Group and Regional Events Manager at the Hive, where Rianne honed skills in cross-country project management, marketing strategy, and partnership development. Key achievements include creating an events-based marketing strategy, launching online events during the Covid pandemic, and transforming events into revenue streams. Rianne's early career includes roles in high-end hospitality settings, providing a solid foundation in customer service and operations. Rianne holds a Bachelor of Business Administration from Hanze University of Applied Sciences and a minor in Applied Psychology.